Digital marketing to reach new heights
SEO, PPC & SMM digital services wrapped up in spectacular analytics
OTAs are owning more and more bookings due to superior digital expertise, reach and loyalty programmes making direct booking strategies worthless. Hotels unable exert any dominance and surface their direct booking offer across their online channels.
Veribooking is our Digital Revenue Management performance product with a unique focus on increasing rooms revenues, ADR and reduce OTA dependency via paid-search channels.
VERIBOOKING PERFORMANCE MODEL
FIXED FEE DIGITAL MARKETING SERVICE PACKAGES
As we provide a wide variety of services, we have created a series of digital marketing packages that can help prospective clients see how our services fit together. Our digital marketing services are provided using flat-fees and a zero-commission structure. You pay for our expertise and we commit to delivering exceptional services to your brand.
Packages for hospitality and luxury brands
Digital marketing in search, social, ppc, meta
On-site conversion tools and performance optimisation
Digital strategy and offer development.
SEARCH ENGINE OPTIMISATION (SEO)
Our search engine optimisation services increase the quality of traffic your brand receives from search engines, so you get more transactions per visit. Even if search engines prioritize paid listings in their results, with our SEO you can still rely on taking anywhere between 20 and 40 percent of your online sales via search channels.
Deep dive keyword research
Page by page <title> and <meta-description> optimization
Improved page relevancy and stickiness. Performance tweaks, usability audits
Internal link modelling, improving first time visitor trust signals
PAY PER CLICK ADVERTISING (PPC)
We have been managing PPC campaigns for luxury brands for over a decade. This experience means that we can identify unique and long-lasting PPC opportunities that translate into purchases at half the cost of competing affiliate channels.
Keyword research and word stemming
Phrase match modifiers, negative keywords
Geographic targeting, country targeting
Conversion goal linking
GOOGLE HOTEL ADS (GHA)
Our Google Hotel Ads management service makes it possible for our hotel luxury brands to compete at the very top of Google’s search and map channels and add an effective additional blocking strategy to third—party channels.
Individual property management
More responsive sales messaging
CPC, CPA and 100% commission based
Budgets targeting your travel demand
SOCIAL MEDIA MARKETING (SMM)
Our SMM services drive direct revenues, and can identify brand new opportunities unavailable via the more traditional pay-per-click search channels. We offer a series of successful campaign formulas that are proven to increase revenues, and are tailored to the specifics type of luxury business we are working with.
Tracking pixels with GDPR compliance
Multi-testing creatives and sales messaging
Audience segmenting based on conversion events
Consistent reporting of campaign ROI
LOYALTY AND MEMBERSHIP CLUBS
Our loyalty clubs have helped our clients capture over €2M in direct sales while intriguing thousands of members to sign-up. Loyalty clubs provide a low-cost mechanism to drive sales. We provide all the tools necessary to setup and an in-house loyalty club, and to launch it successfully and coherently across the Client’s branded online marketing channels.
Loyalty & Membership Clubs
Guest Relationship Management
Monetization of email databases
Guest Profiling and audience segmenting
CUSTOMER INSIGHTS
Save costs and get a more complete picture of your online customer, while acquiring new business opportunities. This is possible with our unique tracking service that captures the interactions of people as they visit your luxury brand online. Our tracking service enhances the performance of our brands digital marketing campaigns, while providing key data hooks to allow us to report clearly and concisely the return on investment our campaigns are bringing.
Conversion and non-converting events
Understanding user behavior and engagement
Custom Google analytics dashboards
Pixel conversion events for SMM campaigns
WEBSITE DEVELOPMENT
The best way for your brand to convert more business is to have your website built by Internet Affected as we know what converts! Our websites combine Brand level design standards with a suite of marketing tools designed to give your in-house teams all the functionality they need to drive revenues and sales leads to your business.
Intuitive design, easy for guests to use
Less words, more photos and video experience
Web marketing and SEO built-in
Staff can update, includes marketing tools
VIDEO PRODUCTION
Selling successfully online is about being able to communicate your brands unique features in a compelling way. With internet speeds increasing around the world, video is now a viable communications medium and accomplishes these marketing goals. These new formats enhance the customer’s appreciation of what makes a brand unique, and provide a real and effective touch-point for digital sales.
Storyboard development, shot design and actor provision
Multi-language production and voiceovers
Great for sales reps, hotel social media channels and pre-stay emails
Produced to your brand requirements
CONSULTING ON DEMAND
Sometimes you might need a second opinion on whether your brands marketing plan is on the right track or not. Or, it might be that your brand is being offered a new service or approach and our expertise can help you evaluate it better. Our premium consulting service - paid hourly - gives your team access to over twenty years of digital marketing experience. Setup a virtual meeting in your timezone using our scheduler.
Access marketing expertise covering all major digital revenue channels
Book your consultation for Zoom, Skype, Google Meet or by telephone
A digital calendar invite is sent immediately following booking
No solution found? Your consulting fee is refunded.
Get in touch
Schedule a call, and we can quickly tell you whether our services can help your luxury brand.