Guest Insights Services
Internet Affected’s tracking services provide key insights into how effectively your hotel website converts visitors into bookers.
We are able to measure each of the key areas of your hotels’ online business individually (rooms, spa, weddings, events, and food & beverage areas) so that the value of each marketing campaign for each outlet can be seen clearly.
Whether we are running digital marketing campaigns in search, social or a mix of online and offline channels, it is because we have the right tracking in place that we can report clearly the results of these campaigns to our clients.
Standard tracking implementations will only cover very basic metrics, such as when a purchase was made or when a contact form was submitted. By contrast our tracking sees an average of 50 conversion events and touch-points setup so as to provide our clients with the most complete picture of their online guest possible. The tracking is delivered with user consent, in compliance with GDPR.
“Engagement, Reach and Impressions can be useful metrics, but we find that our hoteliers prefer knowing how many F&B bookings, menu views, loyalty club sign-ups, spa bookings, voucher sales, telephone, email and meeting enquiries each marketing campaign delivered. These metrics and KPIs make our services uniquely focused for hotels.”
Using our Guest Insights Services means being able to…
Target just the interested
Our tracking solution makes it possible to target your online visitors that are interested in just your spa, or just your rooms, or just your F&B offering, and to market to each group individually and dynamically when they visit your website.
Find new business leads, cheaply
Even if your hotel doesn’t possess the sizeable budgets of an Online Travel Agent, it will still be sitting on a gold mine of data that can be leveraged to its advantage. Our unique tracking solution adds a series of data points to your website which can then be used as a basis for identifying new business opportunities with very affordable customer acquisition costs.
Spend less on paid advertising
Being able to switch-off advertising campaigns once specific goals have been reached is the key to optimizing your advertising spend. It would make no sense showing an advertisement for a room discount if they had just paid full rate!
Get the full picture for your marketing campaigns
Most 3rd party booking widgets used for hotel restaurants, menu’s in PDF format, and other contact mechanisms on the website will not be tracked at all in Google Analytics. Poor tracking is being told that a campaign delivered 100 visitors, better tracking will tell you that of those 100 visits 30 people looked at a menu. Our tracking will tell you how many of those people booked, and provide a way to market to them in the future when, for example, your restaurant menu changes.
Your marketing teams may be running social media campaigns which are working effectively already, but because of the current tracking setup, they might not see clearly the value these campaigns are bringing and end up switching them off!
Internet Affected will not run any marketing campaigns until we have implemented our tracking solution because it forms the backbone to running successful campaigns online, providing the only effective way to reconcile advertising spend against the campaigns objectives and goals.
To find out how our tracking solutions help hotels manage both in-house and 3rd party managed digital marketing campaigns, schedule a call below, or get in touch using our contact form.