Clean Hospitality - our coronavirus video production and digital marketing solution for hotels to bring guests back
It is always fine balancing act between informing and over-informing in communication - some will want all the detail, while others simply the top-line facts and how it affects them.
For the vast majority of hoteliers Coronavirus (COVID-19) was novel in more ways than one: it was also the first time a health pandemic had been felt so suddenly on a global level. Only hoteliers that experienced the impact of SARS (severe acute respiratory syndrome) may have had some forewarning of what was in store for our industry.
The National health services of many countries were, and continue to be, put under immense strain with some at near collapse. But despite these challenges, including nation-wide lockdowns for March, April and May, hoteliers are now starting to see some signs of recovery in the form of web-bookings, even if the actual time for celebration is still be a long way off.
Hotel operating guidelines have had to be reactive to updated health advisories, needing speedy changes and adaptations. All of our luxury hotel clients implemented COVID-19 policies and we helped them strike a balance between sharing the necessary information and ensuring guests didn’t feel scared at what was happening to their guest experience at the hotel.
Today we launch our Clean Hospitality product, a one-stop video production and marketing solution for hotels, designed to keep guests feeling comfortable despite COVID-19, and encouraging them to come back and stay.
Again, we return to that balancing act of informing vs overloading which, within the context of COVID-19 might scare guests away if not presented sensitively. During the past few months, we have seen many hotel’s rush to develop video assets showing the cleaning protocols being followed in their establishments. It is a new territory for us all.
Clean Hospitality video marketing service for the reopening of Royal Lancaster London following Coronavirus lockdown in the UK.
Luxury hotels already have the highest cleanliness standards in the hotel category so we decided that the goal of our Clean Hospitality product was less about showing the specifics of hand-sanitizer and face-masks and more about sending positive signals to the guest that the hotel was still safe. We surfaced guest concerns ‘softly’ with messaging in keeping with the hospitality experience while reflecting the hotel’s brand values throughout.
As full-time hotel marketers we understand that our industry will need to work much harder to get bookings after Coronavirus and that additional, reassuring persuasion mechanisms need to be created and then shared with existing clients, hotel reps and PR agencies. All will benefit from being exposed to this type of new messaging.
For the campaigns we manage for hotels in the digital space, these creative assets would provide an extra mechanism to enhance our ability to sell and encourage guests to book direct, as well as increase events inquiries by communicating updated information with these audiences.
You can visit our dedicated website to learn more about our Clean Hospitality product, or reach out to us directly, https://www.internetaffected.it/en/contact, to find out more.
About the Author
Glyn Spencer Hopkins is the owner of Internet Affected and has been working exclusively with hotels for over a decade.
Internet Affected provides web marketing services tailored to the individual personalities of hotels; a complete range of digital services designed to help them take back ownership of their hotel brand from the OTAs. Specialized marketing solutions to increase guest loyalty, food & beverage bookings, events and wedding inquiries, clearly reported in straightforward language.
