Hoteliers Webmarketing Blog
A blog for hoteliers and their in-house marketing teams.
Read how to position your hotel, and generate more revenue online.
Why OTAs really want you to give them exclusive mobile rates
Have mobile revenues really increased or is it simply a convenient illusion that could be costing your hotel less direct channel, loyalty signups and digital marketing ROI?
Benchmark your hotel's website conversion rate using our online calculator, and then see how much extra revenue our services could bring.
Compare how much revenue your current web-marketing service delivers to your hotel while learning about the importance that conversion rates play for your hotels online success.
What the OTAs don’t want to admit post-COVID and what it means for hotels
Ongoing changes in the advertising space are threatening the digital marketing models that OTAs have been reliant on from their inception. In this piece we explain how hotels can take advantage of these changes.
Google Core Web Vitals - What hotels need to do to keep a hold of free traffic
Google’s Core Web Vitals measurements become part of Google’s ranking mechanism from May. Read about what’s changing and what you might need to do to make your hotel ready.