Google Hotel Ads (GHA) Meta Search
Google’s Hotels Ads (GHA) has quickly become the leading meta-search channel for delivering direct bookings to hotels. We offer GHA in the form of a stand-alone management service.
Many hotels pay a flat commission on a booking. It sounds good - pay 12% or 14% - "we're invested in your success". With these changes you'll be able to see just how much that channel cost is. Why give a company 14% of booked revenue when you could have it managed direct (with points 1-4 above included), and get that same revenue for 5%-8%.
What makes our service unique is that we manage your property in a dedicated GHA account. Competitor services manage multiple hotels in a single account so, changes to improve individual hotel performance are always limited by global account performance. Our setup means we can offer a personalised service with exposure being aligned to your annual revenue management goals, so they can deliver better performance in the specific travel markets your hotel serves.
Google Hotel Ads comes under our PPC management services and is an important revenue channel capturing people very close to booking. A hotel without exposure in the GHA channel will likely see their bookings owned by Online Travel Agents that aggressively invest in this channel.
“Google Hotel Ads delivers revenue at an efficient channel cost. With our unique approach your hotel is able to benefit from exclusive strategies and optimisation that simply would not have been available using one of the more traditional connection partners for your GHA management. More sales, better budget optimisation and direct bookings through specialised messaging.”
WHY SHOULD HOTELS INVEST IN OUR GOOGLE HOTEL ADS SERVICE?
Much better Individual property management
Competitor GHA meta search management services place multiple hotel clients in a single account. That means when an optimisation rule changes it applies to all the hotel’s in that account. That might not be good news for your hotel, but better news for another hotel that shares your account. By contrast our service, with each hotel in its own GHA account, makes it possible to take decisions to improve performance in the interests of hotel, and not others, so we can deliver more bookings month on month.
Target budget to your travel demand
We prioritize your monthly budget taking inputs from your in-house revenue teams. If your hotel traditionally receives more bookings from China in January, or guests from the U.A.E. start arriving from November, we can tailor your exposure in GHA to maximise this, only made possible because of our unique management of the GHA channel.
Feature in the ad-space where OTAs appear.
Google Hotel Ads only works if your hotel is able to guarantee Rate Parity. If that’s attainable as part of your revenue management strategy, then Google Hotel Ads provides a valid and important extension to traditional Google Ads paid ads. It lets your hotel access a new ad-space where it can own more of the advertising real-estate. More exposure for your hotel means less space and opportunities for OTAs, and more direct bookings to your hotel.
Make better (sales) call outs to get people to book with you
You may have noticed that OTAs always seem to have superior meta-search listings - advertising “free cancellation until….” - compared to your own - “official website” – changing these call-outs is possible on your GHA and because with us your account is your own, we can make these updates so your hotel not only competes with an OTA, but that we actually show your hotel guest a better offer, and they book direct instead!
Let us take care of just your Google Hotel Ads
We want to help our Client’s take control of the Google Ad space. If your hotel is already using a meta-search provider, you don’t have to stop, instead let us manage just the Google Hotel Ads side of your business.
GOOGLE HOTEL ADS ADVERTISING MODELS
Cost per click (CPC)
A traditional CPC model that uses a fixed monthly budget with costs detracted from a monthly spend, each time your hotel listing is clicked.
Google Hotel Ads makes it possible for hotels to take advantage of a range of dynamic marketing opportunities this channel offers, drive more direct bookings and own more of advertising real-estate available to OTAs and competitors to capture your direct bookings.
To find out more about our Google Hotel Ads service, click the button below to book a call in real-time, or if you prefer, use this contact form and get in touch.