Pay-Per-Click Advertising for Brands
Our pay per click (PPC) advertising solutions capture visitors that want to transact with your brand. If you are a brand that relies predominantly on free traffic, whether from search or social media networks, the reality today is that unless you pay for placement, it’s almost impossible to appear in a prominent position and capture revenues or leads.
We help brands control the search and social media network touch-points accessed by their audiences. We make our brands online audiences feel special with uniquely controlled, targeted offers that third-party channels (such as OTAs in the case of hospitality) never see or compete on.
We send monthly PPC reports that reconcile clearly ad-spend and the return-on-investment the campaigns have delivered, along with our advice on changes that will increase future revenues in the months ahead.
“The Pay-per-click (PPC) services we provide use a fixed monthly management fee and have been responsible for delivering our hospitality clients more than €1.4M in brand.com revenue during the past twelve months. Our PPC services help deliver revenues to the brands we represent at a fraction of the cost of other 3rd party channels and partners.”
Why should your brand use our PPC management services?
It’s your business, why give it away?
As a brand, you spend money on sales and marketing activities that include PR activities, special promotions and appealing incentives for your online visitor to transact or book direct. Our PPC services mean your brand can compete effectively with 3rd party partner channels that may be charging you a commission every time they make a sale for you.
Less commission more value
In Hospitality commission-based partners (OTAs) can charge a hotel anywhere between 16% and 24% in per booking. Our PPC services deliver revenue at a fixed cost that leads their guest to have a more enjoyable booking experience, and opportunities for our Clients to upsell room enhancements that were not available through their normal partner sales channel.
Guests have no choice but to convert
Given a choice between one of our hotel’s direct booking offer and the offer available through an OTA, a hotel guest will only want to book direct, it’s inevitable. Our PPC services provide a way for brands to guarantee that their unique selling proposition gets seen by their online guest, with campaign feedback to make that offer even more compelling with each month of optimisation.
Brands needs different management
PPC for a hotel brand it is not just about e-commerce transactions, but it is also about other business areas such as meetings and events, food and beverage, health, beauty and gym memberships. With over a decade of know-how and experience managing PPC campaigns for luxury brands, our services convert and bring revenues across all the different areas of the brands business.
More opportunities to up-sell
How can you upsell to a customer that has already finalized their purchase via a partner channel? What if your brand was able to capture the attention of the user before they transacted on a third-party website but was offered a more compelling offer on your brand website? These are the types of opportunities our PPC managed solutions offer our brands.
Protect brand, control inventory
Control the search and social network touch-points your brand loyal customers have with you. Make them feel special with uniquely controlled, targeted special offers that you can control, and which your competitors will never see or be able to compete with your brand for in the same advertising space.
Our pay-per-click management services for luxury brands and hotels make it possible to take-back ownership of a valuable proportion of their online revenue from third-party channels and affiliates. Our services also increase revenues and bookings through secondary and tertiary revenue areas of a brand, with carefully researched and targeted marketing campaigns.
With temporary access to your brands Google Ads or Facebook Business Manager accounts, we can quickly assess whether or not your brand might benefit from moving to our uniquely brand-focused service.
To schedule a call simply click the button below to book a call in real-time, or if you prefer, use this contact form to get in touch.
We look forward to helping your brand own more of its online business and revenue through our effective pay per click management services.