Loyalty Club Services for Hotels

Get more direct bookings to your hotel with an easy to manage membership or loyalty club. We can provide your hotel with the all training and technical support needed to setup and manage a loyalty club in-house. We offer a range of formats, from easy to manage email based systems, through to multi-segment profiled lists integrated with in-house CRM/PMS systems and back-end automation.

Loyalty clubs provide our hotels with the one of the best forms of low-cost marketing, and are used to quickly fill seasonal revenue gaps, without having to rely on OTAs (and having to offer them even bigger discounts) or another commission based partner.

Starting a brand new loyalty club

Designing from scratch all the materials needed to run a loyalty club including its identity, logo design, newsletter design and deliverability testing, sign up forms, and database structure for effective marketing communications.

Making more revenue from your existing contacts database

Analysing how effectively an existing email database is being monetized and then providing strategic guidance on how to increase revenue per subscriber, based on what we know works to drive direct bookings.

Promoting your loyalty club

Launching digital marketing campaigns across search and social media networks to increase the size of the loyalty club database or increasing specific target audiences of interest to the hotel.

Increasing contact database relevance and compliance

Creating the mechanisms for compliance (GDPR/PDPA), sending out campaigns to allow hotels to profile better their membership database (better alignment with different revenue functions: rooms, spa, corporate events, weddings, dining), sending more relevant newsletters, increasing newsletter retention rate and sales conversions.