Social Media Marketing Services for Hotels
All hotels today use social media networks in some way. Whether it is for storytelling, through post updates, talking about changes at the hotel, launching competitions and give-aways to stimulate engagement, or as a human resources tool, the applications can be wide and varied.
When providing social media marketing services for hotels, we make a distinction between these in-house brand raising activities, and our own strategic revenue activities that each month are tweaked and improved to deliver more revenue and enquiries at better value.
As per our pay-per-click managed services, our social media services are extensively a/b tested to find the right language and image formula to attract the most bookings and enquiries.
“Social media networks are where hotels can discover completely new business leads, whether they are looking for leisure guests, corporate travel or events business. Our managed service pairs the goals of the campaign with the most appropriate social media network and delivers cost-effective leads, solid revenue and brand exposure, optimized month on month.”
It’s about more than just engagement, shares and likes!
More room bookings free from OTA commissions
Social media channels provide an unparalleled opportunity to target online guests with a unique offer. They also provide an advertising space where online travel agents can’t show competing offers alongside your own.
More loyalty club signups
If your hotel has a loyalty club, social media can be a valuable vehicle for acquiring new members efficiently and at a low cost. If your hotel doesn’t have a loyalty club yes, see how easy they are to setup.
More menu views and more F&B bookings
Our unique technology solution leverages our Guest Insights Services providing hotels with spectacular local reach that leads to more F&B bookings. The ‘Boost’ and ‘promote’ post functions do not provide anywhere near the same coverage.
More premium ticket products sold
Your hotel might offer an afternoon tea, day spa package, beauty treatment, or gift vouchers - whatever premium items are sold in your hotel, our SMM services help our hotels sell more premium ticket products through their online channels.
More effective in-house campaigns
Our social media technology solutions can be used to enhance the effectiveness of campaigns your teams currently manage in-house. We can create post taxonomies and unique hash tags that when added to your posts by your marketing teams, promote through to audience segments matching specific demographics
More seasonal promotions sold
Whether it’s Christmas, New Year, Mother’s Day, Father’s Day, Black Friday, Cyber Monday or any other seasonal or religious holiday during the year, our managed campaigns increase the reach of the hotel brand to new audiences, that in turn leads to greater sales of their seasonal promotions.
More new business leads
When combined with our Guest Insights Services, our experience tells us that social media networks can be effective at finding and converting new business. Whether you are seeking leisure guests or corporate events business, we can match the social media network to your audience, and bring your hotel new leads.
Own the whole decision making process
If you’re not using social media marketing extensively, your hotel is likely missing out on influencing a key part of the online decision-making process. Social media marketing supports more traditional PPC channels (Google & Microsoft) and leads to a global upswing in revenue and leads when implemented effectively.
Our social media marketing services give hotels a range of winning formulas to propose unique offers and increase exposure for all the different departments inside a hotel.
Whether we are helping hotels to improve their own in-house marketing capacity with strategic audience amplification, or generating more sales and leads for individual hotel departments, our range of social media marketing solutions are uniquely tailored to your hospitality experience.
To find out how we can help your hotel achieve more conversions via its social media channels, please either use the call scheduling functionality below, or you can use our contact form to get in touch.
We look forward to helping your hotel succeed by providing a range of professionally managed social media marketing advertising solutions.