Facebook Conversion API Implementation for WordPress
User privacy concerns and changes in regulations mean that businesses need to find ways to continue to measure the effectiveness and return on investment from their digital marketing campaigns. Browser based ad-blockers plus changes to the way Apple user privacy is protected by IOS14, add further obstacles for efffective campaign management.
Our solution ensures that Facebook conversion events are configured using both the web-browser (tracking pixel) and web-server of your WordPress website.
Examples of the conversion events we can configure using our service:
Buying process has been started.
Purchases*
Form submits.
Clicks to Telephone numbers
Clicks to email addresses.
User begins a custom sales funnel.
NB: All standard conversion events must occur on the same domain.
User privacy concerns and changes in regulations mean that businesses need to find ways to continue to measure the effectiveness and return on investment from their digital marketing campaigns. Browser based ad-blockers plus changes to the way Apple user privacy is protected by IOS14, add further obstacles for efffective campaign management.
Our solution ensures that Facebook conversion events are configured using both the web-browser (tracking pixel) and web-server of your WordPress website.
Examples of the conversion events we can configure using our service:
Buying process has been started.
Purchases*
Form submits.
Clicks to Telephone numbers
Clicks to email addresses.
User begins a custom sales funnel.
NB: All standard conversion events must occur on the same domain.
User privacy concerns and changes in regulations mean that businesses need to find ways to continue to measure the effectiveness and return on investment from their digital marketing campaigns. Browser based ad-blockers plus changes to the way Apple user privacy is protected by IOS14, add further obstacles for efffective campaign management.
Our solution ensures that Facebook conversion events are configured using both the web-browser (tracking pixel) and web-server of your WordPress website.
Examples of the conversion events we can configure using our service:
Buying process has been started.
Purchases*
Form submits.
Clicks to Telephone numbers
Clicks to email addresses.
User begins a custom sales funnel.
NB: All standard conversion events must occur on the same domain.
ADDITIONAL SERVICE INFORMATION
Our recommendation is that Facebook’s standard conversion events are used to configure the tracking service. These will provide the strongest guarantee for tracking longevity. We are also able to implement custom events if your business uses these.
Facebook Standard Conversion Events available for configuration:
Add payment info
Add to cart
Add to wish-list
Complete registration
Contact
Customise product
Donate
Find location
Initiate checkout
Lead
Purchase
Schedule
Search
Start trial
Submit application
Subscribe
View content
SERVICE TERMS
In order to effectively de-duplicate browser and server events, it will no longer necessary to fire the Facebook Tracking Pixel via third-party containers such as Google Tag Manager (GTM) after our service has been implemented. All Facebook conversion events on the website will be sent to Facebook via a user’s browser and via your web-server at the same time.
Staging website for testing: Our service requires the installation and configuration of our plugin solution. In order to allow us to configure and test properly the service access to a staging/development server will be needed.
Fee includes configuration of service and all plugin updates and maintenance for one-year.
2nd year renewal fees are 30% of service cost (pro-forma invoice issued 2 months prior to renewal).
PRESALES QUESTIONS
If you have any pre-sales questions about this service, please use the following form to contact us.